National Stationery Show 2014 Recap

I attended the National Stationery Show last month and while I usually walk the trade show on a single day, I ended up going to the Javits Center three times this year. After the first day I was so thrilled to see familiar faces and make connections with new exhibitors that I just needed to keep going back. Not only was my friend Cindy of Cynla exhibiting for the second time (and needed help (wo)manning her booth on Tuesday), but I was also set to finally meet OMHG peeps like Colleen Attara, April Heather, Darice Pauselius, and Melissa of Print Therapy for the first time. There was also a serendipitous run-in with a former Greeting Card Design classmate that I hadn't spoken to since 2010. She had just reached out days earlier to reconnect and then we bumped into each other unexpectedly on the showroom floor!

I've also been seriously considering exhibiting at NSS next year so this time I wanted to ask some of my people peeps about their process. How did they build their booths? What costs did they incur? How could I save money? Which resources proved to be valuable? Did they see any improvements with the management's new set-up? I'm always so humbled when people are happy to see me popping into their booths (or that they remember me at all), but it was even more touching to see how encouraging they've been with my stationery pursuits. "Oh my God, do it!!" they'd squeal when I told them my goals and let me know to reach out if I had any questions about exhibiting. Funny thing is I was all into probably going for it a month ago and now that the applications for 2015 have gone up, I'm all, "Aaaack!! I can't! I can't!" We'll see what my neurotic, self-doubting ass decides to do. Did I mention it's a huge investment that'll cost thousands to make happen?

Anywho, below is a selection of stationery porn and goodies that had my head spinning at this year's National Stationery Show.


1. Emily Ley won a Best New Product Award for her Simplified Planners. | 2. Snarky line drawings from one of rep group Crow and Canary's newest lines, Melissa Rachel Black. | 3. Cards + confetti packets = instant celebration from Knot & Bow. | 4. Dog lovers will adore gift wrap (and cards and calendars and note pads and prints) from the sweet Lydia & Pugs. | 5. Seattle-based Constellation Co. shows off a rustic/outdoorsy-inspired collection. | 6. Cards for all the cool cats and hip(sters) from Hartford Prints. | 7. A sweet Dr. Seuss quote on Ilee Paper Good's letterpress card. | 8. State pride! Screen printed postcards from The Paper Cub. | 9. Parrott Design Studio's The Good Word letterpress series features bold color and beautiful white hand-lettering.


10. Cute die cut flat notes from Paper Lovely are perfect for summer. | 11. Hand-illustrated calendar from the Glendale Girls. | 12. These new wooden recipe boxes from Belle & Union Co. were repurposed from dying Colorado blue pine trees. | 13. Inspirational new print from 9th Letterpress. | 14. Oh how much did I love Yellow Owl Workshop's painted booth? (A lot.) | 15. The Color Block Confession line from Ten Four Paper continues designer Julie's talent for pairing bold colors and messages from that neurotic little voice in your head. | 16. Tiny motivational prints from Puddleduck Paper Co. | 17. Prints inspired by regional flora by Little Low Studio. | 18. I was super happy that new fave and all-around awesome lady Emily McDowell won FIVE Louie Awards at the show (they're like the Academy Awards of the stationery industry).


19. Super cute hand illustrated love card from Etsy Wholesaler Fierce Mally. | 20. Bad-ass penguin card from Beep Boop Bop. | 21. Fellow OMHG member Colleen Attara was making her National Stationery Show debut with mixed media cards, prints, and flowers made from repurposed plastic signs. | 22. And fellow Etsy NY teamie Kerry of KBatty was also debuting and making apologies look good with this happy striped envelope liner. | 23. Queenies Cards are as adorable as their owner and I'm happy to have stumbled upon her booth and connected with her since the show. Such a sweetheart! | 24. My kind of birthday cake from local company Hartland Brooklyn. | 25. More Brooklyn love and fun neon signage from Idlewild Co. | 26. Since the show I've been craving that all my packages be wrapped up with pretty Italian ribbon from Studio Carta. | 27. It was so nice to finally meet Dani of Oh Hello Friend and wish her success on her lovely line (and maybe also commiserate on being so petite).


28. New "Get Together" flat notes from Cynla to get your buddies excited about gatherings for doggy/kitty play dates, brunch, drinks, tea parties, and my fave, chowing on cheeseburgers. | 29. Botanical-inspired calendar from my long-time favorite Linda & Harriett. | 30. And can I just add that Linda & Harriett's Liz kicks ass for going freehand on her white walls for her booth? | 31. Pretty new letterpress tags from Penelope's Press with cute hand illustrations created by the owner's sister. | 32. Debbie of Penelope's Press also had goodie bags and fill-in cards for bridal showers, baby showers, and graduations. | 33. Scout Books showcased a few of their designers and custom notebooks. | 34. These flat notes from Moglea were dip dyed in Kool-Aid. | 35. Bright gift wrap and new notebooks from Fig. 2 Design. | 36. New gift enclosures from Fugu Fugu Press.


37. Snarky cards and hand-lettering from Life Is Funny. | 38. Gaah! Baby narwhals from Isabell's Umbrella. | 39. And cute pins, also from Isabell's Umbrella. | 40. These sweet little notes from E. Frances Paper come 85 in a pack so you can use them for lunch notes, quick hellos, gift enclosures, and so many other ways to spread the love. | 41. Colorful stationery and laser cut jewelry from Paper Trail Shop and Plastique, both owned by Jen Murse. | 42. What a sweet idea: screwed notepads that can be refilled with more sheets from Paper Trail Shop. | 43. Offensive + Delightful's awesome famous figures cards that should totally branch out into paper dolls. Not pictured: Biggie gift wrap. | 44.  The annual Paper Party (held again at the Hudson Terrace) was a fun time to mingle with exhibitors, retailers and other paper geeks. | 45. This year's NSS left me swirling and excited and with an overflowing stationery drawer. So many goodies were collected from walking the show and the bulky Paper Party swag bag.

Thank You for Following + Giveaway


Dry As Toast's Facebook page reached 200 likes last week! To celebrate, I'm having a big giveaway to thank you guys for following through all these years. When I first started up the blog back in 2007, I had finished grad school and was having the toughest time landing a magazine job. During a networking session, one contact suggested I start a blog so that I could continue to write and learn how to edit myself. I was so shy and nervous about the idea that when I finally hit publish on my first post I didn't tell anyone other than my sister. Well fast-forward nearly seven years and 1,575 posts later and here we are. There have been quite a few times when I've had to back away for a bit because work + life + lack of inspiration, but I'm so thankful for those who've been reading all along. Whether you stumbled upon Dry As Toast in the early days or are a recent reader, I'm very grateful that you take any time out of your day to read the randomness that spews out my brain. I'm really looking forward to sharing the next year ahead with you.


As a token of my appreciation, I'm giving away a box filled with paper goodies to three readers. Over the years, I've realized that I'm quite the formidable paper hoarder. I have drawers and bags filled with greeting cards, notebooks, note sets, postcards, bookmarks, and other lovely items I've collected from stationery shows, PR reps, friends, and my own purchases. Silly thing is, they're just so pretty I've never been able to part with them or *gasp* actually write in these. Crazy, I know, but here's where you can help. Save me from myself (read: help me make room for my paper obsession). I hope the winners will share their goodies, use them to bring a smile to a friend, send snail mail, and jot down thoughts and dreams. Each box will be randomly filled with swag from my stash so it'll be a complete surprise, but a really fun one.

To gain multiple entries for the giveaway, just log into the Rafflecopter widget below and a winner will be announced Wednesday, Jan. 22.

a Rafflecopter giveaway

CONGRATULATIONS: This week's giveaway winners are Jenelle, Cody, and Dariany!

Minted Personalized Stationery + Giveaway


When it comes time to shop for the perfect announcement, birthday invitation, or wedding suite, it can be hard to navigate through all the choices available. Not only do you want to make sure the price is feasible, but that your personalized stationery truly represents who you are and the aesthetic you're seeking. Minted is just the marketplace for those looking to buy cards, art, and décor created by indie designers worldwide.

Designs are crowd-sourced through various graphic design challenges with the best selections then offered on the site. Both shoppers and designers help curate the site's offerings with their feedback and votes, which ensures that some really fantastic artists get added to the mix.
Now I'm nowhere near needing to shop for save-the-dates, but I have several friends who are tying the knot over the next year and this site offers such an easy way to make a beautiful statement. With their wide variety of styles including whimsical, rustic, modern, hand drawn and all out formal, there's really something for every bride.

Not walking down the aisle or birthing a little human? Minted still has plenty to offer that you can either keep for yourself or give as a thoughtful gift. You can personalize gift wrap, wall art, business cards, and pretty journals and customize bunting banners with photos and your own special message. And nurture that love of snail mail writing in your kids by treating them to their own stationery set with their name on it like mom and dad's collection.


GIVEAWAY: Minted is offering one Dry As Toast reader $50 to use in their shop! Just leave a comment letting us know what special moment you'd create personalized paper goods for and a winner will be announced Wednesday, Jan. 8. It's too late to send out proper invites for my own birthday (Jan. 11!), but I've been wanting to send out moving announcements and now that the holiday craziness is over and we're finally settled in, I think it's time to spread the word and our new address in a fun way.

CONGRATULATIONS: Vera Khule is this week's winner!

Images: minted.com